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Microsoft Volume II

Acquired · July 22, 2024
Microsoft Volume II
Acquired
Microsoft Volume II
Clip · 13:25 – 15:39
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This moment
Jay Allard's 1994 memo proposes Microsoft's 'embrace, extend, innovate' strategy for the internet.

“In this memo, Jay argues that the internet and this software instantiation of it in the mosaic web browser kind of looks like it is going to become an exponential phenomenon given the rate at which it is growing, and that it represents an enormous opportunity for Microsoft to, quote, embrace and extend the internet into Windows itself.”

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