ExpertsFMA moment from the episode
Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming
Acquired · April 26, 2023
Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming
Acquired
Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming
Clip · 1:01:48 – 1:03:30
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This moment
Riot leveraged Defense of the Ancients' audience and websites for a strong customer acquisition advantage.
“I think part of the pitch that Riot made to me that made me convinced that it had a distribution advantage, that made me willing to invest in it, was the way they understood the existing audience for Defense of the Ancients.”
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