ExpertsFMA moment from the episode
Starbucks (with Howard Schultz)
Acquired · June 4, 2024
Acquired
Starbucks (with Howard Schultz)
Clip · 1:08:04 – 1:09:57
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This moment
Starbucks' partnership with Costco increased store volume and expanded brand awareness nationwide.
“In fact, putting Starbucks in Costco, we were able to measure directly the increase in volume in the stores on the east side as a result of the proximity to the Costco store, you sold beans in Costco.”
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