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Mars Inc. (the chocolate story)
Acquired · December 16, 2024
Acquired
Mars Inc. (the chocolate story)
Clip · 2:37:56 – 2:40:36
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This moment
In 1969, Hershey raised its chocolate bar price to 10 cents after 70 years at five cents.
“So finally, in 1969, Hershey can hold out no longer.”
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