Source
Lenny's Podcast: Product | Career | Growth — The rise of the professional vibe coder (a new AI-era job) | Lazar Jovanovic (Professional Vibe Coder) (February 8, 2026) ·
at 1:28:32 ▸ ·
at 1:31:32 ▸
When this applies
when trying to get hired for a role that doesn't formally exist yet, or to monetize a skill with no established credential path
The takeaway
When a role doesn't yet exist formally, create visible public proof of the work itself rather than waiting to be recognized — the portfolio of public practice becomes the credential.
Why it works
Publicly documenting failures and learnings (YouTube, LinkedIn, a course) created a visible, verifiable track record of the exact skill (judgment + speed with AI tools) that a company later needed, letting the hiring manager select based on demonstrated practice rather than resume claims.
One level up
In fast-moving, uncredentialed fields, visibility of real work substitutes for traditional signals of competence.
Where it stops holding
This stops working when the field has well-established credentialing that gatekeepers actually require, or when 'building in public' content doesn't reach the specific decision-makers who'd hire for the role.
Detail
situation: Lazar, a forestry engineer by training with a non-linear career (community management, social media), began experimenting with AI building tools in mid-2024 before the term 'vibe coding' existed.
decision: He built in public: ran a YouTube channel sharing failures and projects, posted long-form LinkedIn content, built a course, and effectively did the job before being hired for it.
outcome: He was hired as Lovable's first official 'vibe coding engineer,' chosen because he was already demonstrably doing the work publicly.
lesson: You don't need a company to hire you to start doing the job — self-employment via public practice can precede and create the job offer.
In their words
I think, you know, obviously, you know, she gave me a couple of reasons, but like to translate it into like one concept, it was like I was building in public and sharing.