Source
Invest Like the Best with Patrick O'Shaughnessy — Alex Sacerdote - How to Invest Through Technology Cycles - [Invest Like the Best, EP.477] (June 9, 2026) ·
at 22:20 ▸
When this applies
when deciding the right time to exit a position in any fast-growing trend before it matures
The takeaway
Exit or de-risk a growth position once the market consensus has caught up to the trend and outsized surprises become structurally less likely.
Why it works
Once penetration crosses roughly 30-40%, growth shifts from exponential to more linear, sell-side estimates catch up with reality, and the 'beat and raise' surprises that drive multiple expansion stop occurring.
One level up
The alpha in any S-curve investment is concentrated in the gap between public perception and underlying trajectory; once that gap closes, the edge is gone even if the business remains good.
Where it stops holding
This stops working when the company develops meaningfully new growth vectors (new products, new TAMs) after the original curve matures, as happened with Apple's services and ecosystem revenue.
Detail
situation: Apple was Whale Rock's largest position during the early smartphone S-curve, compounding 50-70% a year.
decision: Sold the position in 2012 once roughly 50% of the US had a smartphone, because growth was about to decelerate from exponential to linear.
outcome: Apple went on to have a couple of underperforming years before re-rating via buybacks, services, and app store revenue — the big gains, however, had been in the 0-50% part of the curve.
lesson: Generally sell/trim once penetration crosses ~30-40%, because that's when exponential growth and earnings surprises end, even if the company keeps compounding at a lower rate afterward.
In their words
And generally, when gets to sort of 30, 40 percent penetrated, then you stop having exponential growth, which means the sell side catches up and there's no longer big beats.