Source
The Knowledge Project — Ai Goes Parabolic | Greg Brockman, Co-Founder OpenAI (April 22, 2026) ·
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When this applies
when deciding whether to enter a market dominated by an entrenched giant
The takeaway
Before abandoning a bold move, separate objections that claim 'hard' from objections that claim 'impossible'; proceed if only the former exist.
Why it works
If skeptics can only cite difficulty, not a structural impossibility, the opportunity is merely hard, not closed.
One level up
Ambitious bets are worth testing whenever the barrier is effort rather than a hard structural wall.
Where it stops holding
This stops working when the objections genuinely identify a structural impossibility (e.g., a regulatory or physical law) rather than mere difficulty.
Detail
rule: Proceed with a bold venture if objections only establish difficulty, not impossibility.
threshold: At least one credible person must be unable to articulate a reason it's actually impossible.
rationale: People came up with all sorts of reasons it was hard; no one could come up with a reason it was actually impossible, so they committed that night.
In their words
People came up with all sorts of reasons. It was hard. No one could come up with a reason it was actually impossible. And so Sam and I, driving back to the city that night, I remember we looked at each other and we said, We got to do this, right?