Source
Lenny's Podcast: Product | Career | Growth — Hard truths about building in the AI era | Keith Rabois (Khosla Ventures) (April 12, 2026) ·
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When this applies
when a technology commoditizes the execution layer of any craft and you must identify what remains scarce
The takeaway
When execution becomes commoditized by a new tool, the valuable human skill shifts upstream to deciding what to execute and why — i.e., toward general business/strategic judgment regardless of original title.
Why it works
As AI makes the mechanical act of building (code, design artifacts) progressively easier for anyone, the scarce differentiator becomes knowing what to build and why — a judgment/business skill, not a production skill.
One level up
Automation doesn't eliminate a function's value, it relocates the scarcity to the layer just above the automated one.
Where it stops holding
This stops working if execution quality itself remains the true differentiator in a given market (e.g., craftsmanship-driven luxury goods) where 'what to build' is already obvious.
Detail
approach: Look for the 'chef, not cook' version of any role: the person who decides positioning, differentiation, and direction while tools handle execution.
signals:- execution tools getting dramatically easier/cheaper
- roles merging (e.g., design and code)
- best people in each function already have commercial instincts (e.g., Max Levchin, Jeremy Stoppelman)
rationale: Rabois argues the best engineers already had commercial instincts even as ICs, and that AI will put a premium on engineers (or any role) who combine production ability with business judgment, e.g., a Ramp engineering director shipping as much code solo via AI as his team of 20.
In their words
I actually think like whether you talk about someone who used to be a PNM or someone who used to be a designer or called an engineer, the skill is more like being a CEO now, which is what are we building and why?