Source
Lenny's Podcast: Product | Career | Growth — AI is critical for humanity’s survival: Cisco president on the AI revolution | Jeetu Patel (February 26, 2026) ·
at 1:02:29 ▸
When this applies
when choosing which problem, project, or market to commit to, especially early in a career or company
The takeaway
Deliberately pick harder, more important problems because difficulty is a talent magnet, which in turn raises your odds of success exponentially.
Why it works
Business is a team sport, and the difficulty/importance of a problem is itself a filter that attracts higher-caliber collaborators; a trivially easy problem doesn't justify the best people's time, so your probability of winning compounds with team quality.
One level up
Counterintuitively, raising the bar of difficulty can lower risk by improving the quality of the team solving it.
Where it stops holding
This stops working when you lack any credible path to execute on a hard problem (no permission to play, no resources), in which case an ambitious problem just attracts attention without the means to solve it.
Detail
rule: Pick harder, more important problems rather than easy ones, because they attract the best people.
threshold: A problem significant enough that solving it is worth top talent's limited time/energy.
rationale: You don't get the best team attracted to you to start up a lemonade stand; hard problems have a higher likelihood of success because they pull in better people.
In their words
Most people think I'm going to go out and pick an easy enough problem to solve. It's like you don't get the best team attracted to you to start up a lemonade stand