Source
Lenny's Podcast: Product | Career | Growth — Adam Mosseri: AI is a tailwind for authenticity (July 9, 2026) ·
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When this applies
when a market is flooded with cheap, abundant synthetic output, expect demand to shift toward scarce, verifiably authentic sources
The takeaway
In any market where a formerly costly output becomes abundant and cheap, expect buyers/attention to reprice toward scarcity signals like authenticity, identity, and point of view.
Why it works
As synthetic content becomes abundant and commoditized, the scarce, differentiating element becomes a genuine point of view and verified identity behind the content; this continues a longer power shift from institutions (who can mass-produce content) to individuals (who can't, but have authentic voice) seen already in domains like sports.
One level up
Abundance of a commodity increases, not decreases, the value of whatever remains genuinely scarce alongside it.
Where it stops holding
This stops working when audiences cannot distinguish authentic from synthetic content at all, removing the signal that lets authenticity be valued, or if cost/attention dynamics make institutions equally able to fake authenticity.
Detail
approach: Analogize to the sports power-shift (players now more relevant than teams) to predict that abundant AI content will make individual creators with distinct authentic points of view more, not less, valuable.
signals:- institutions (e.g. The New York Times) able to mass-produce content at volume
- individuals' competitive advantage being point of view/identity, not production volume
rationale: In a world where there's an abundance of synthetic content, I actually think people are going to seek out creativity and authenticity and people more, not less.
In their words
In a world where there's an abundance of synthetic content, I actually think people are going to seek out creativity and authenticity and people more, not less.