Source
Y Combinator Startup Podcast — Peter Steinberger: "Fun Is Velocity" (August 11, 2026) ·
at 2:46 ▸
When this applies
when trying to tell if an early prototype has product-market fit before metrics exist
The takeaway
Look for intensity of reaction, not just approval, as the earliest signal of demand.
Why it works
Indifference means the thing is forgettable; strong emotion (positive or negative, including anger when denied access) indicates the product touched something people actually care about.
One level up
Signal before scale: find qualitative proof a few people care deeply before you try to prove many people care a little.
Where it stops holding
This stops working when the strong reaction is driven by novelty/shock rather than actual sustained use or willingness to pay/adopt.
Detail
situation: Peter built a magical-feeling WhatsApp relay agent but couldn't get anyone on Twitter to understand why it mattered.
decision: He created group chats with friends, let them talk to the agent directly, and watched their reactions instead of trying to explain it.
outcome: Every demo produced a strong emotional reaction — amazement, fear, or anger when told 'not yet for you' — which he read as a clear PMF signal and kept iterating.
lesson: Direct hands-on exposure that provokes strong emotion, especially frustration at being denied access, is a more reliable early signal than verbal explanation or polite interest.
In their words
So if that's not an indicator to have product market fit, I don't know what is.