Source
Lenny's Podcast: Product | Career | Growth — AI’s third era: the rise of persistent AI coworkers | Tara Seshan (Product Lead ChatGPT Work) (August 30, 2026) ·
at 13:20 ▸ ·
at 20:05 ▸
When this applies
when a powerful capability becomes universally accessible and ceases to be a competitive moat
The takeaway
When capability becomes commoditized, competitive advantage shifts to the human judgment layer: taste, authorship, and point of view.
Why it works
When tool access converges across competitors, differentiation must come from something tools can't commoditize — human taste, opinion, and artistic statement in what is chosen to be built.
One level up
Durable advantage lives wherever commoditization cannot reach — usually human authorship and distinctive intent, not raw capability.
Where it stops holding
This stops working when taste itself becomes replicable or quantifiable by the tools, or when the product category truly is just a commodity utility with no room for differentiation through opinion.
Detail
rule: Treat your product like an auteur's film, not a real-estate investment: opinionated artistry, not capability access, determines success when everyone has the same tools.
rationale: Software is 'not like real estate... it is a little bit more like filmmaking' — money/capability in doesn't guarantee good/successful outcome; the human statement does.
In their words
If everybody has access to the same tools, the thing that will separate you is this, is the huge, is human, the person, basically.