Source
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch — 20VC: Instinct Raises $1B at $10B Valuation | AMD Buys Fei-Fei Li's World Labs for $8.2B | Meta Poaches MongoDB's CEO | Bessemer Raises $5.75B | Oura Pulls IPO & Nubank Eyes $8–12B Monzo Takeover (October 1, 2026) ·
at 56:54 ▸
When this applies
when any organization publicly commits to an irreversible, high-visibility process (announcement, launch, public filing)
The takeaway
Before publicly committing to an irreversible process, do all your deliberation; once committed, the cost of reversing rises sharply and nonlinearly compared to the cost of delaying commitment.
Why it works
Once an S-1 is public, the market, employees, and press treat the process as inevitable, so pulling out mid-process creates far more reputational and informational damage (implying hidden risk) than never starting at all, especially for non-consumer/enterprise companies.
One level up
The point of maximum optionality is before public commitment, not after — treat the commitment moment itself as the real decision point.
Where it stops holding
This stops working for processes where reversal is cheap or expected (e.g., consumer-facing, profitable, non-risk-flagged companies, as with Oura, where Jason notes it 'softens the blow' since consumers don't scrutinize risk the way enterprise customers would).
Detail
rule: The minute you unveil the S-1, you're jumping in the bobsled and sliding to the bottom — there's very few easy ways out. Before you unveil, you can do what you want.
threshold: n/a
rationale: Pulling a well-progressed IPO (Oura had Morgan Stanley, Goldman, JP Morgan, and a forerunner investor committed to selling its whole position) signals something went wrong, even if the company is fundamentally fine.
In their words
My opinion, I always tell people just the minute you unveil the S1, the minute it goes public, you're jumping in that bob sled and you're sliding to the bottom and there's very few easy way out. Before you unveil, you can do what you want.