Source
The a16z Show — Why Real-World AI Is Harder Than the Benchmark | EliseAI’s Mario Martone (October 18, 2026) ·
at 17:20 ▸
When this applies
when deciding whether to automate a multi-step customer journey fully versus partially, and identifying the physical/robotic limits of software automation
The takeaway
Fully automate every step of a process that is purely informational/transactional, and clearly identify the specific physical bottleneck (e.g., requiring a human to perform a physical repair) as the boundary of what current AI can achieve.
Why it works
A full customer journey can be decomposed into discrete steps (discovery, booking, access, in-person interaction, decision); each step can potentially be automated independently with AI plus physical enablers (like a door code), until the journey hits a step requiring physical manipulation that only robotics/humans can perform.
One level up
The limiting factor on full automation of real-world service processes is often physical manipulation, not reasoning or language — so automation strategy should separate the 'decide and communicate' layer (fully automatable) from the 'physically act' layer (not yet automatable).
Where it stops holding
This stops working when the process requires continuous physical intervention throughout (not just at one bottleneck step), making partial automation infeasible or not worth building.
Detail
situation: Prospective renters needed to go from website browsing to touring an apartment to moving in; existing residents needed repairs handled via calls to property staff.
decision: Automated the entire leasing journey — booking a tour, issuing an access code via AI, AI explaining the house during a self-guided tour — with no human in the loop. For maintenance, automated everything up to and including escalation, vendor-finding, and vendor calling, but left the actual physical repair to a human.
outcome: The leasing loop can be run 'literally fully [automated]'; the maintenance loop is automated except for the final physical fix, which the team hopes to close in a year or two pending robotics advances.
lesson: Decompose a customer journey into steps and automate aggressively, but honestly identify the physical bottleneck that current AI (absent robotics) cannot cross.
In their words
You can book a tour, then the AI sends you the code, you can go to the house, then you open the house with the code, you interact with the AI, the AI explaining you the house