Source
How I AI — Claude Duet is beautiful. I still forgot to use it (October 21, 2026) ·
at 0:00 ▸
When this applies
when evaluating whether to switch to a new tool that must unseat an already-adopted incumbent in your workflow
The takeaway
When a user already has working solutions, a new product must be exceptional, not merely good, to earn a place in their stack.
Why it works
Switching costs and existing habit loops mean a new entrant must clear a much higher bar than 'good' to earn attention share, because the cost of adopting it is not just quality but also re-training routines.
One level up
Evaluate new tools against the switching cost they create, not just their standalone quality.
Where it stops holding
This stops working when the user has no incumbent solution yet, in which case 'good enough' is sufficient to win adoption.
Detail
rule: A new entrant into a category you already use must be exceptional, not just good or great, to win your attention.
threshold: Must beat the status quo decisively, not incrementally.
rationale: Attention and workflow habits are scarce; incremental improvement doesn't justify the switching cost of learning a new tool.
In their words
to compete for my attention, to compete for being my number one personal agent, you have to be not good, not great, you have to be exceptional.