Source
Invest Like the Best with Patrick O'Shaughnessy — Cliff Sosin - Owning the Complements to Intelligence - [Invest Like the Best, EP.497] (October 27, 2026) ·
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When this applies
when a key input to your industry is about to become commoditized and nearly free
The takeaway
When a formerly scarce input commoditizes, look for the assets that don't commoditize alongside it and that compound independently of that input's price.
Why it works
If intelligence becomes cheap and ubiquitous, the scarce, non-reproducible assets become whatever AI can't replicate: proprietary data, captured attention/emotional attachment, physical proximity, scale, and regulatory capture — these become the actual sources of durable value.
One level up
Durable advantage comes from owning what a falling-cost technology can't substitute for, not from owning the technology's output itself.
Where it stops holding
This stops working when the business's whole value proposition IS the crystallized intelligence itself (e.g., a static software tool with no data/attention moat), in which case cheap AI directly destroys it.
Detail
rule: Assume everyone has access to near-free, great intelligence, then ask what's left that differentiates a business — that remainder (data, attention, physical proximity, scale, regulatory capture) is what to own.
threshold: If a company's core value is 'crystallized intelligence' (a hardened projection of some thinking task) with no data/attention moat, treat it as vulnerable; if value is customer lethargy/behavioral inertia, treat it as vulnerable too.
rationale: Complements to intelligence are the finite resources AI agents cannot create or fully substitute for, so their value rises as intelligence itself becomes abundant.
In their words
If intelligence becomes cheap and ubiquitous, what you want to own are the complements to intelligence. And so the complements to intelligence are their data, attention, love, affection, whatever sort of emotional attachment you want. It's physical proximity, it's scale.