Source
Y Combinator Startup Podcast — The New Full-Stack Designer (October 28, 2026) ·
at 8:56 ▸
When this applies
when a product's audience is itself expert in the thing being sold
The takeaway
Invest disproportionate care in details your most discerning customers will specifically test for.
Why it works
When your buyers are themselves craftspeople, small details signal the level of care you'll bring to their paid work, so detail becomes a proof point rather than decoration.
One level up
Credibility with experts is earned through demonstrated craft in exactly the dimension they judge you on.
Where it stops holding
This stops working when the audience is not expert enough to notice or value the detail, making the investment unrecognized and wasteful.
Detail
situation: Collins, a branding agency, needed a website that demonstrated design craft to potential clients who are themselves designers.
decision: Dedicate an engineer's focused time to hand-craft one small bounce interaction rather than using an off-the-shelf tab/animation.
outcome: The detail became an 'Easter egg' that signaled the level of craft clients could expect if they hired Collins.
lesson: For audiences who judge craft, invest where they'll specifically look for it.
In their words
I think the clients coming to the website are looking for those kind of Easter eggs. They want to know that if I hire this agency or if this agency takes this much detail to produce a website of that quality, what kind of Easter eggs are they going to put into our projects?