Source
David Senra — Competition, Intensity & Building a $115 Billion Global Bank | Nik Storonsky, Revolut (October 25, 2026) ·
at 18:52 ▸
When this applies
when any organization runs many parallel small bets/initiatives and must decide which to scale and which to kill
The takeaway
Don't trust gut-feel on which internal bets deserve more resources; build a quantitative cohort-based benchmark and apply it mechanically — fund the top quartile, cut the bottom quartile.
Why it works
Comparing a new initiative's growth trajectory (e.g., gross profit growth rate) against a historical cohort of past bets removes reliance on fallible intuition and creates an objective cutoff rule for continued investment.
One level up
Replace subjective judgment with measurable, historically-calibrated thresholds whenever repeated resource-allocation decisions are made under uncertainty.
Where it stops holding
This stops working when there isn't yet a large enough historical base of past bets to build a reliable cohort benchmark, or when early-stage bets need patience beyond a fixed evaluation window.
Detail
procedure:- Propose a bet (bottom-up or top-down)
- Committee decides whether to fund it
- Staff a team of up to ~10 people (2-4 backend, 2-4 frontend, 1 product owner, 1 designer)
- Build for 9-18 months
- Measure growth in gross profit against historical cohort of ~50 past bets
- If bottom 25% of cohort, sunset; if top ~25%, double down and scale team into department
benchmarks: {"team_size":"up to 10 people","build_time":"9-18 months","top_cohort":"10-20% month-on-month GP growth, scaling to $1-3M GP/month","cut_threshold":"bottom 25% of historical cohort"}
rationale: discipline removes founder's own unreliable intuition and politics from resource allocation
In their words
Even myself, kind of, you know, I don't really trust my intuition in terms of which products to build, which products not to build, because historically, I was wrong so many times. And I think only approach which, like, completely algorithmic. Right? Top bets you've continued to fund, bottom bets you just cut, like, within eighteen months.