Source
The a16z Show — The Startups Rebuilding American Industry | The AD50 (October 29, 2026) ·
at 25:02 ▸
When this applies
when assessing whether a physical/operational venture is actually executing, as opposed to relying on reports or pitch decks
The takeaway
To judge execution speed in a physical-world venture, observe the same location over multiple visits rather than relying on a single site visit or secondhand reporting.
Why it works
Visiting the same site repeatedly at intervals (e.g., every 3 months) reveals the real rate of physical accumulation — equipment installed, staff hired, power demand growing — which is a much harder signal to fake or spin than a status update.
One level up
Ground-truth, repeated direct observation is a stronger diligence signal for capital-intensive physical ventures than financial or narrative reporting alone.
Where it stops holding
This stops working when the business's primary value creation is not physically observable (e.g., purely digital/software businesses), making repeat site visits uninformative.
Detail
rule: Visit the same physical-world company's site multiple times over months, not just once, to judge real progress.
threshold: Roughly every three months, tracking change from empty warehouse to full operating chaos.
rationale: You learn a lot by how fast a factory build-out happens — watching it go from an empty warehouse with a flag and a forklift to a chaotic, fully staffed, power-constrained operation reveals true execution velocity.
In their words
One of my favorite things to do is visit the same company sort of multiple times within a 12-month period, whether they're in the portfolio or not, because you learn a lot by how fast a factory build out happens.